Betroth is about trusting new creative visions to represent the modern and self-made path to love many of us have taken. To realize symbols worthy of this brave journey, twice a year, Betroth brings you an exclusive ring collaboration with creative partners chosen for their pioneering spirit and impact on contemporary aesthetics.


Season I: Derrick Cruz

Derrick Cruz is a Brooklyn born designer currently influenced by the intersection of storytelling, craftsmanship and technology as materialized in the applied arts. He is the founder of Betroth, jewelry brand Black Sheep & Prodigal Sons and the influential cult collective known as Occulter. Cruz is the recipient of several international honors including the GEN ART Styles Design Vision Award for Accessories and has been featured at The Museum of Art and Design, The Santa Monica Museum of Art and Barneys New York. His work has been published in Time Magazine, The New York Times, Interview, GQ, Purple, Rolling Stone and many others. Cruz currently works in Manhattan and is a faculty member at Parson’s New School for Design. LEARN MORE




Kenzo Minami

Originally from Hyogo, Japan, Kenzo Minami holds degrees in both Product Design and Western Philosophy. As a designer and artist working in New York City, he has been commissioned to create works for Mercedes-Benz, Raf Simons, Nike, Adidas, Converse, Wired, Kidrobot, Ace Hotel, and Microsoft, among others. Kenzo is one of Johnnie Walker Blue Label's "35 Under 35”, an award celebrating the brightest minds in art, design, music, writing and comedy. One of his works was recently inducted into MoMA Architecture and Design permanent collection. LEARN MORE


Alexandre Plokhov

Alexandre Plokhov was born in Narofominsk in the former Soviet Union. Before turning to fashion design, he was trained to be an interpreter and served in the Strategic Missile Forces. The career switch to fashion was accompanied by the permanent move to the U.S. In the mid-1990s, Plokhov worked first as a custom tailor and then as a pattern maker for Marc Jacobs before founding Cloak, the New York-based menswear label, in 1999. During its seven year history, Cloak garnered significant retail and editorial following. In March 2007, Plokhov was hired as the head designer for Gianni Versace Uomo. After six seasons in Milan, he launched his eponymous line for fall 2011. Plokhov is also currently the menswear design director for Helmut Lang. LEARN MORE


Roman and Williams

Robin Standefer and Stephen Alesch founded Roman and Williams Buildings and Interiors in New York City in 2002. Having worked together for a decade designing sets for significant Hollywood films prior to establishing their firm, Standefer and Alesch have forged an ability to create projects without boundaries or borders, employing a range of ideas, materials, objects, and references — from the unexpected to the pedigreed to the mundane — and, through the lens of their own singular viewpoint, create alchemy. Never limited by what they designed last, the Roman and Williams aesthetic is constantly evolving, reflecting the diverse interests and profound curiosities of the firm’s principals, a practice that has earned them many devoted followers and accolades, including being honorees of the Architectural Digest Top 100 since 2011. The result is an oeuvre of instant classics — projects that transcend architecture and interiors and rise to the level of cultural polemics. LEARN MORE



Recognized as one of the most innovative fashion labels today, threeASFOUR was founded in New York City in 2005 by Gabriel Asfour, Angela Donhauser, and Adi Gil, who hail from Lebanon, Tajikistan, and Israel, respectively. Having worked together since 1998 (under the label AsFour), the trio uses fashion to promote the need for human coexistence and collaboration, and fuses technology with traditional craftsmanship. The collective shows twice a year during New York Fashion Week and has collaborated with numerous artists and musicians, including Björk, Yoko Ono, and Matthew Barney. threeASFOUR’s designs are in the permanent collections of the Victoria and Albert Museum, the Costume Institute at the Metropolitan Museum of Art, and the Palais Galliera in Paris. LEARN MORE